The effect of social networks on the tendency of women to have maxillofacial cosmetic surgeries in Ahvaz in 2019

Document Type : Original Article


Department of Maxillofacial Surgery, Faculty of Dentistry, Ahvaz Jundishapur University of Medical Sciences, Ahvaz, Iran


Background and objective:
Since maxillofacial cosmetic surgeries are one of the most popular surgeries in the country and various factors are involved in the tendency for these types of surgeries, this study aimed to investigate the effect of social networks on women's tendency for these types of surgeries was conducted in Ahvaz.

Materials and methods: This is a cross-sectional descriptive-analytical study. Sample size was calculated of 200 persons by using Cochran formula and also stratified random sampling was used. statistical population was women that referred for cosmetic surgeries to ten offices of maxillofacial surgeons and ENT specialists private offices in Ahvaz. Data were collected by questionnaire and analyzed by SPSS software and independent t-test.
Results: The results of this study showed that social networks can increase the tendency for cosmetic surgeries by various ways such as reducing self-confidence and increasing negative impression of face , advertising, increasing social pressure on women, make a desire to approach ideal faces and Increasing face acceptance and attracting men in social networks.

Conclusion: According to the results of this study, despite the positive aspects, social networks have negative aspects and can be effective in increasing the tendency of women to have maxillofacial cosmetic surgeries.


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